FREE SEMINAR: “More Donors, More Volunteers and More Awareness: Doing It All With Better Outreach.”

Internationally Acclaimed Trainer Presents Seminar
Wednesday, October
2nd 2013
Henderson Native, Jayne Cravens, Returns to Give Back Locally

HENDERSON, Ky.(September 16, 2013) – The Community Foundation of Henderson, in conjunction with the United Way of Henderson County, is sponsoring a free seminar for area non-profits, social and government agencies and various organizations. The seminar features Jayne Cravens, an internationally recognized trainer, researcher and consultant, and will be held on Tuesday, October 2, from 8 to 10:30 a.m., at the Henderson County Cooperative Extension Education and Exposition Center on 3341 Zion Road.

Cravens, a Henderson native, is a veteran of international nonprofit and humanitarian initiatives. She is a pioneer regarding the research, promotion and practice of virtual volunteering, including virtual teams, microvolunteering and crowdsourcing. She has been quoted in The New York Times, The Wall Street Journal and the Associated Press, on CNN, Deutsche Well and the BBC, and in various books, academic articles, web sites and blogs. From 2001 to 2009, Cravens lived in Germany and worked for various United Nations agencies and international organizations, except for six months, when she lived in Afghanistan, working at a national ministry to help build the capacities of Afghan government workers regarding communications.

The presentation is titled, “More Donors, More Volunteers and More Awareness: Doing It All With Better Outreach.” This is a lively and interactive workshop with highly-practical advice and methodology on getting different messages out to different audiences as well as teach attendees how to know if those outreach efforts are working. Strategies for dealing with crisis communication will also be covered.

Cravens understands today’s nonprofits are stretched to reach a variety of audiences, with a variety of messages. They have to attract new donors and new volunteers, make sure the media knows what they are doing and why they are relevant, create awareness about their activities to potential clients/ customers, and reach different segments of the communities they serve. She will tackle these issues with proven solutions.

“The Community Foundation of Henderson in conjunction with the United Way of Henderson County wanted to provide this invaluable opportunity to our Henderson non-profits, organizations and agencies at a time when we are bombarded with so many ways we need to communicate, but stretched on finding the best ways,” said Mark Weaver, Education Leader on the Community Foundation of Henderson Board of Directors.

“Fundamentally, we can’t help build the funding and sustainable support of these entities if they aren’t crafting and communicating their stories correctly to all their various audiences,” added Weaver. “Participants can expect to feel energized, provoked and inspired as a result of attending Jayne’s presentation.”

“I got my first taste of nonprofit and volunteer work in Henderson, County, and try to use examples of nonprofits here in some of my workshops,” said Cravens. “I’m thrilled to be able to present a workshop in my hometown.”

Cravens received her BA in Journalism from Western Kentucky University and her Master’s degree in Development Management from Open University in the United Kingdom. She now lives in Portland, Oregon. For more information on her work visit, .

The event is FREE, but reservations are required by by calling the United Way of Henderson County office at (270) 826-2107 or email the Community Foundation of Henderson with SEMINAR RESERVATION in the subject line to before Tuesday, October 1. Each entity or organization has a limit of five persons which may include staff, volunteers and board members.

About Community Foundation of Henderson, Kentucky

The Community Foundation of Henderson ( is a philanthropic organization offering donor services, endowment building opportunities and philanthropic advocacy. Through the power of permanently endowed funds, the Foundation helps donors achieve their charitable goals and enables nonprofits to establish stable income sources.

About United Way of Henderson County

The United Way of Henderson County ( advances the common good by focusing on education, income and health – the building blocks for a good quality life. The United Way movement mobilizes Henderson County to action – to give, advocate and volunteer – to improve conditions in their local community.

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For more information or reservations, contact the United Way of Henderson County office by calling (270) 826-2107 or by email at

Media Contact:
Leanne Banna-Pritchett